PR and SEO Copywriting

If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are…

 5 Reasons to Use the Phone Instead of E-mail

Are you an entrepreneur handling every aspect of your new, small business? If so, you are probably writing all of your marketing materials and Website copy.

While you may not be able to afford a professional, search engine optimization (SEO) copywriter yet, there are some things you can do to improve your copy… and they won’t cost you anything but a little time.

Ready? Here are…

3 Ways to Improve Your Copy in Less than 60 Minutes:

Today, the world of public relations (PR) and search engine optimization (SEO) runs at the speed of light. You need to write, optimize, send, and monitor press releases quickly to keep up with news and the competition. In addition, your site needs to have the right SEO keywords and coding in place to be noticed by your target market online.

It can be a whirlwind of activity. But be careful…

Don’t Move too Fast with your PR and SEO Efforts.

As you rush to get everything done in a timely matter, there are a few things to keep in mind:

It has been months since you did extensive, search engine optimization (SEO) keyword research and added the appropriate tags to your site. Lately, you’ve been focusing on other things like landing pages, newsletters, case studies, and more.

But as you scan the Web one day, you notice that your site is not showing up in the search engines.
You look a little closer and notice that all of the tagging you added to the site previously is no longer on the site.

What happened? Where did all of your hard work go?

If you put time, money and effort into your search engine optimization (SEO) efforts, and they are not working, it’s time to make some changes. When I was a small child, I was taught several lessons to cross a road safely, and these same tips apply to your SEO program:

3 Things to Do Right Away if Your SEO Isn’t Working:

1.    Stop!

If you are spending money on pay-per-click (PPC) ads, place them on pause. Why continue to spend money on a program that isn’t working?

The alarm clock buzzes. You do your morning ritual, and it’s time to get back to work… but hold on just a minute…

Are you starting off where you left off in 2011, or do you have new and specific, public relations (PR) and search engine optimization (SEO) goals you are working towards?

You have worked months on preparing your new product and are ready to announce it to the press. Your press release is ready to go, complete with search engine optimization (SEO) keywords. That’s fantastic… but don’t expect a lot of publicity just from sending out your release.

“Melanie, I'd like to add you to my professional network on LinkedIn.” Of course you would.

But who are you?

How many of these invitations do you receive?

Well, LinkedIn, http://www.linkedin.com/, is a great, social-media tool for networking, staying in touch with key contacts and more. But if you just send out random invitations, you are not using it to your advantage.

Yes, it’s easy to use their automatic invitation. But, does it work?

Ugh! I just had a long conversation with another small business owner who was ripped off by several, search engine optimization (SEO) firms.

I hear this all the time, and it breaks my heart. As a fellow entrepreneur, I know how important it is to get value out of all the services you purchase.

How about you? Have you paid a large amount to be at the top of the search engines only to lose thousands of dollars with zero results?

If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities.

Well, whether you are a new entrepreneur or a seasoned pro, it can be difficult to focus and get everything done, especially this time of year.