America's Favorite Retail Strategist

I was so encouraged by the amount of support and love I received when I decided to become my own boss. You can't put a price on that. Here are 5 other priceless places to turn to for support and wisdom:

Many times, when we try to come up with a sales goal for our small business, we’re just thinking about a number to cover our salary. We think that if we’re able to pay ourselves a little bit, we’re doing OK. (“If I make $1,000 a month, I can live on $400.”) And is that $1,000 net or gross by the way? 

Thinking of opening your own retail store? Looking for the right location? Well here are 5 quick tips that I learned when it comes to selecting the right location.

Determine whether you have a destination business or if you will rely solely on foot traffic.If you are relying on foot traffic, consider the following:

What is the one thing that you could talk about for hours? Sometimes we are afraid to focus on that one topic in business because we think that it will limit our opportunities. After all, we’re all good at more than one thing, right? However, becoming known as the go-to person for one thing (let's say it's baking cakes) does not mean that you only know how to bake cakes. It just gives people a reason to think of you, a reason to come to you and a reason to listen to you.