Blogs

The quotes you use in your press releases are very important and often overlooked. With this in mind, here are a few quick tips to remember when writing your search engine optimization (SEO) press releases:

• Provide value.

How many times do you see a press release where the CEO is “thrilled” or “excited” about the news item? Of course he or she is! Otherwise, the company wouldn’t send out the news in the first place!

A recent, BtoB Online article stresses how businesses are using traditional, media channels to increase sales.

Everyone seems to have a newsletter. Why?

Do they know something you don’t?

Newsletters are great marketing tools for small businesses. And if you don’t have one, you may be missing out on a valuable opportunity. After all, newsletters offer a simple and cost-effective way to provide value to both current and new customers.

Think it’s a waste of time? Here are three reasons to start a newsletter now:

1. Build a loyal following.

Even if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks?

Here’s what you can do right now:

As a professional woman, you know you need an online presence. But with all of your responsibilities, it can be easy to give this a low priority on your "To Do" list. Not to worry! You can create a great online-presence to improve your business relationships, brand-image and more without spending a lot of time or money. Here are three, quick ways to get started:

If you want new business, here are three quick tips that may help you boost your customer-list fast…

1. Make a list. Check it twice.

Look through all of your contacts and review the people you’ve met in your industry or at various conferences, local business meetings, presentations, etc. Then, make a list.

Research each of these people and see what they are doing and the status of their business:

With all of the ugly economic-news, the recent earthquakes and the snow and rain, it can be easy to feel sad. But the good news is… the economy can get better, you can prepare for natural disasters, and spring is just days away… And best of all, you are in charge of your own feelings. After all, when was the last time you took control of your situation? Have you been moping around with spring fever? Are you unable to secure new customers or increase sales at your business? Well, it’s time to regain your power!

I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks.

More small businesses are realizing that they need to market and promote their services more than ever to get their piece of the consumer’s shrinking budget.

After all, if you don’t get your name in front of potential customers, you’ll be swallowed up by the competition who is actively marketing their products and services.

Do you think of social media first when it comes to word-of-mouth-marketing? Well, before you start tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media. After all, if your business is featured in a major news-story on radio, television, print, or online, you can build buzz while obtaining third-party credibility you simply can’t purchase.

Chocolate. Jewelry. Cards. Ethical Roses.

Ahhhh. All nice things for Valentine’s Day… Wait, ethical roses? What the heck is an ethical rose?

Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot.

According to the announcer, we need to buy “ethical roses.” No, a dozen roses from just any florist or store are not good enough. In fact, you may want to just throw them out if you get them and consider it an insult.

Yeah. Right.