Does Your Content Sell?
Why Do You Need Content That Sells, Anyway?
Give your target market valuable content on a regular basis.
Have a professional copywriter write copy that sells.
Share content via social media.
You hear about how important it is to provide fresh, new content to your target audience on a daily basis.
And while you may ignore this tip, or put it in your “To Do” box, there is a reason for all the buzz.
Content gives you a competitive advantage.
1. People like valuable information.
If you write content relative to the needs of your specific market, you will see results.
For example, a few years ago, I wrote an article for Diesel Progress about the latest technology in retrofits. One of my clients was featured in the article. And rather than discuss the sales aspects of their products, I discussed all of the timely benefits.
Someone read the article, and tore it out of the magazine. Then, they walked into a distributor’s office, pointed to the article, and said, “We want this.” Boom! $94,000 in sales for my client.
2. Stand out with unique information.
The content that comes out of your business is unique. It has a specific style and tone and is backed by a certain level of expertise and experience.
If you write content, or have a ghostwriter write it for you, you provide something that your competitors can’t touch.
Done correctly, it can spotlight all of the unique benefits your business has to offer customers.
3. Build trust.
When you write content that is unique to your business and focuses on the desires of your customers, you build trust.
While others may push a sales message that turns people away, your valuable content can give your targeted audience tips, insights and information they can actually use.
This helpful content builds trust.
And according to research quoted in AdWeek, “63 percent of users surveyed would buy from an authentic brand over a brand that isn’t perceived as honest.”
4. Boost search rankings.
Today, search engines look for valuable content relative to a particular topic. If your website provides a lot of unique content that provides value and focuses on a specific niche, you will see your site rankings increase.
And while you may ignore all of the search engine optimization (SEO) news thinking it’s too technical and time-consuming, think again.
Just by posting unique content that is written well, you can show up at the top of the search rankings.
This means that when potential customers look for your type of products and services online, it will be more likely that you’ll be one of the first businesses they contact for more information.
5. Create valuable relationships.
When you provide unique and valuable content to people and help them solve problems, they will be more likely to listen to what you have to say.
More important, they will share your content with others.
With regular blogs, articles, white papers, case studies, newsletters, emails, and more, you can build a fan base of customers who will promote your products and services for you.
This will save you time and money. Plus, you’ll have a long list of growing and loyal customers who will help your business grow fast.
Content Reigns for a Reason.
If you want to boost sales for your business and leave your competition in the dust, focus on your content.
With a content strategy and well-written copy that provides valuable data to your target market at just the right time, in just the right way, you will see what all of the “content buzz” is about.
You’ll experience a competitive advantage that will help you build trust, create positive word-of-mouth and grow customer base for years to come.
What are you going to do today to provide your target market with valuable content?
Author Melanie Rembrandt helps business owners boost sales, awareness and credibility with a killer combination of targeted, SEO copywriting, content-marketing strategy, public relations, and social media. Do you want to save time and money and get great results? Contact her and her team at Rembrandt Communications®, LLC, www.rembrandtwrites.com.
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