3 Tips to Grow Business Sales Fast
Prepare a Pitch for Success
It’s almost April. How is your year going so far?
I don’t know about you, but I’ve talked to many
entrepreneurs who are really watching their budgets closely and saving as much
money as possible.
With this in mind, it can be more difficult to get to
customers to use your products and services.
Yes, competition may be tough, but if you know how to sell
your services accordingly, you can stand out and win new business.
Here are 3 questions to ask to prepare your sales
pitch:
1. What do you offer that is unique?
Before contacting a potential customer, you need to figure
out what makes you unique.
- How can you specifically help this person solve his
or her problems with your products or services? - What do you offer the competition can’t?
To discover what makes you unique, review your skills and
get a clear picture of everything you have to offer.
You’ll probably find what makes you different by looking
at your experiences, skills and background.
2. What does your customer need?
When you prepare to talk to potential customers, find out
as much as possible about them in advance.
- What are their problems?
- Who is their competition?
- What kind of products and services are they using
now?
Take notes, and when you give your sales pitch, use this
information. The potential client will appreciate the fact that you did your
homework and understand their business needs.
3. What is it going to take to close the deal?
If you’ve conducted the right amount of research and asked
your potential customers about their major pain-points, you are ready to close
the deal.
Stress how you can help them solve their problems, and
provide specifics on how you are going to do just that. Give timeframes,
strategies, potential results, costs, guarantees, and other, important data.
After all, you want the customer to feel comfortable hiring you.
Isn’t this sales-pitch process a lot of work?
Yes, this takes time and effort. But there is a lot of
competition out there today. If you want to grow your business, it’s essential
to hone in on your unique skills, discover what your customers need and let them
know how you can help them succeed.
Now, what are you going to do today to increase sales?
By Melanie Rembrandt
Melanie is the CEO of Rembrandt Communications®, a company that helps B2B companies boost sales, awareness and credibility fast with SEO content strategy and public relations. For your free tips and information, visit www.rembrandtwrites.com.
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