January 4, 2010
3 Ways to Get Noticed Online
If you build it, they will come, right? Sort of. You put tons of time and money into a beautiful, well-planned website, expecting the calls or orders to pour in. But while it's kicked your business up a notch, you were hoping for more bang for your buck.
Good news! There are a few easy steps you can take to ramp up your Web traffic, says Melanie Rembrandt, founder of Rembrandt Communications, a PR and SEO firm for small- to mid-sized businesses.
Review your site – and have someone from the outside take a look as well. Rembrandt suggests looking for grammatical errors, old dates (don't forget the year change), outdated information and ineffective content. Microsoft Office Live and BellaOnline.com provide checklists for your website refresh.
Revisit your SEO keywords to make sure they're working for you. Word Tracker, Google and Keyword Discovery suggest top terms potential customers search when looking for your company or services. Then, include those keywords in your Web content and press releases. (Plus, review these site stats to measure overall effectiveness.)
Comment on conversations, blogs and social media sites your customers frequent – in addition to your own blog and social media pages. Sazbean.com, SmallBizTrends.com and Microsoft Office Live offers tips for finding your target audience online, like searching for questions to answer in your area of expertise and offering insight on well-trafficked industry blogs.
Bonus PINK Link: Here are 28 ways to grow your e-mail list.
"There are two ways of meeting difficulties: You alter the difficulties or
you alter yourself meeting them." Phyllis Bottome