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November 16, 2011
The Girl’s Club
Alena Tsimis didn’t aim to build an all-female staff. However, as co-owner of marketing company I Imagine, she says her male-free work environment has shown nothing short of stellar results.
“The reality is that women are frequently a better fit in women-owned businesses,” she says. “Our all-female staff completes projects effectively and efficiently and solves problems in a tasteful fashion with minimal drama.”
Women account for a higher percentage of the workforce than ever before. With the numbers continuing to grow, so does the likelihood of more companies with all-female staffs (like PINK!).
What are the benefits? “[Many] women can take on more responsibilities than their
male counterparts, which means they are able to juggle a variety of projects simultaneously without compromising the quality of their work,” says Tsimis.
She insists there's no reverse discrimination happening. “We do not consider gender during the hiring process; instead we focus on a candidate’s talents and personality to assess whether they are a good fit for the agency.”
Want more?
Experts suggest hiring even one female staff member can have benefits, like a more diverse work environment and a wider range of ideas and opinions.
If a man turns out to be the best candidate in an all-female work environment, experts suggest letting him know what he’s getting into during the hiring process and ensuring he’s not easily intimidated.
Bonus PINK Link: Check out three things that keep women from advancing – and how avoid them – in our online exclusive.
By Keon Jamaal Steele
“Discrimination in a culture cannot be eliminated without changing culture.” Charlotte Bunch
*Supporting images from FreeDigitalPhotos.net,Vuono, Teamwork, and renjith krishnan.
 
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Comments
No Drama!
It's funny that the article mentions that having an all-woman workplace makes for a no-drama workplace! Men seem to think that where two or more women are present, drama is sure to follow! So nice to hear the opposite!
All-female staff
An all-female staff tends to be more productive, focused, and concerned with doing things right not just getting things done.
The Girl's Club
How can Tsimis say “Women can take on more responsibilities than their male counterparts, which means they are able to juggle a variety of projects simultaneously without compromising the quality of their work,” and not have that identified as a hugely discriminatory statement? Making any broad generalizations about performance tied to gender is not acceptable. Capabilities vary between individuals based on their experience and talent, not their chromosomes.
thank you for your comment
My take on the difference on multitasking between men and women was based on personal experience as well as some scientific research, here is the example http://www.telegraph.co.uk/science/science-news/7896385/Scientists-prove...
Best Regards,
I Imagine Team
Not such a good idea.
We are a woman-owned firm that consciously sought a diverse staff precisely because we were concerned that at some point we would be unable to recruit qualified men to positions in the firm because of perceived gender bias. We sought diversity not for diversity's sake but in the firm belief that lack of diversity—whether all male, all female, all white, all black, all Jewish, all young, or all old—stifles innovation and broad, creative thinking and can actually inhibit a firm's growth.
Through there are only seven of us, we now have a mix of men and women—white, black, Latina, Jewish, over 55, and under 30—and are much more innovative, creative, and healthy for it.
While you may think that your all-female staff makes you better at managing projects, have you thought seriously about the perspective you may be missing?
Kathee Rebernak
Founder and CEO
Framework LLC
www.frameworkr.com