November 16, 2011
The Girl’s Club
Alena Tsimis didn’t aim to build an all-female staff. However, as co-owner of marketing company I Imagine, she says her male-free work environment has shown nothing short of stellar results.
“The reality is that women are frequently a better fit in women-owned businesses,” she says. “Our all-female staff completes projects effectively and efficiently and solves problems in a tasteful fashion with minimal drama.”
Women account for a higher percentage of the workforce than ever before. With the numbers continuing to grow, so does the likelihood of more companies with all-female staffs (like PINK!).
What are the benefits? “[Many] women can take on more responsibilities than their
male counterparts, which means they are able to juggle a variety of projects simultaneously without compromising the quality of their work,” says Tsimis.
She insists there's no reverse discrimination happening. “We do not consider gender during the hiring process; instead we focus on a candidate’s talents and personality to assess whether they are a good fit for the agency.”
Experts suggest hiring even one female staff member can have benefits, like a more diverse work environment and a wider range of ideas and opinions.
If a man turns out to be the best candidate in an all-female work environment, experts suggest letting him know what he’s getting into during the hiring process and ensuring he’s not easily intimidated.
Bonus PINK Link: Check out three things that keep women from advancing – and how avoid them – in our online exclusive.
By Keon Jamaal Steele
“Discrimination in a culture cannot be eliminated without changing culture.” Charlotte Bunch
*Supporting images from FreeDigitalPhotos.net,Vuono, Teamwork, and renjith krishnan.