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July 29, 2011
Plus-Sized Success
Frustrated by so few fashionable clothing options in the plus-size world, Monif Clarke chose to fill the gap herself – by starting her own business.
“I spent my entire life altering and manipulating clothes to fit me while trying to look stylish,” Clarke tells PINK. “Finally, I decided it was time to make the clothing I wanted to wear.”
She and her mother cashed in their 401(k)s, her dad lent her $30,000 after mortgaging the family home, and Monif C. Plus Sizes was born. “For the first five years, every dollar we made went right back into growing the business,” says Clarke.
Her biggest challenge? Convincing mainstream stores to carry the line. Despite facts that “over half of American women wear size 14 and up” and plus-size clothing is a $47 billion industry, Monif says stores felt the average plus-size customer wasn’t
fashionable enough for the line. “We know that’s false, but that belief is common.” Success finally came through opening stores in metro New York, selling to specialty boutiques in nine countries and building relationships with e-commerce retail sites like Overstock and Ideeli.
When it comes to the future of plus-size fashion, Clarke says there are now more options than ever, and more fashion magazines are featuring plus-size models. The next step? She says it’s getting major department stores to embrace plus sizes and start offering more variety and high style.
“If we can create successful businesses with minimal budgets and support, imagine what would happen if we had a large company behind us,” says Clarke, who estimates her company will hit the million-dollar mark by year’s end. “We could provide clothing worldwide to the millions of women who deserve it.”
Bonus PINK Link: Get the skinny on the best sites for plus-size fashion.
Minute Mentor: Amber Fox, account supervisor at Cramer Krasselt, explains why women are powerful consumers.
By Caroline Cox
"Your body is a temple, but only if you treat it as one." Astrid Alauda

*Supporting images from FreeDigitalPhotos.net, nuttakit, Suat Eman and Worakit Sirijinda.

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Comments
plus size clothing
Not only is it frustrating trying to find something cute, fashionable, and fitting, in full size clothing , when it does happen it happens in New York n California, Dallas n Houston and women in small areas still can't experience the shopping . Hard to to find on the web, and who knows what you will receive from some of these sites...and let's not even talk about shoes!
Plus Size Clothing
As an image consultant and personal shopper, finding quality clothing for professional women in plus sizes has always been a problem. I don't understand why the fashion / retail industry doesn't see the market potential. Large women want and need to look great too.
Thank you for taking on this challenge!
Lori Johnson
yourbestimagepid.com
Availability of plus size business-appropriate garments
As an attractive, statuesque (think Bea Arthur) executive, what is needed are more plus size business appropriate suits.
My style leans towards Eileen Fisher, Japanalia ( a local designer that does unconstructed, flowing jackets and other separates in beautiful fabrics) and throw in a few inexpensive short and long sleeve jerseys, basic pants and skirts, interesting flats, etc. Typically I don't wear a corporate business suit, but normally wear some kind of jacket, although unconstructed. Eileen fisher is known for the "cascading cardigan" in wool, cotton and linen knits. Cachet is a relatively new design now showing up at Nordstoms, and there are some nice pieces appropriate for Casual Friday or that can be dressed up with skirt and scarf or down with jeans.
Foxcroft Blouses are wonderful for the plus size exec, but finding the "suit as uniform" can be problematic - the jackets work, but the pants are too low cut for big gals. I might take the jacket in a larger size than the pants or skirt because of my bust and broad shoulders.
I would like to see more natural fibers in business suits. Man made fibers can be suffocating and sweaty. (and women of size may often feel the heat more than tiny women ) It is like wearing plastic - and they aren't cheap either.
If I remove my jacket in a meeting, I risk offending others because of my bustline, although I always cover up to the neck- - never have any cleavage at the office. So it would be really nice to see cotton-rayon, linen jackets with natural cotton batiste or other breathable lining (not silk it doesn't breathe). Talbots really missed the boat this summer with all the silk blouses and jackets, etc. --- not appropriate for the office and too hot for summer.
My secretaries have always been smaller women who get cold easily, so in order not to have people freeze, I suffer in higher temps than I'd like. It gets past 100 degrees for several weeks during the summer, so it's really difficult to stay fresh and have a crisp suit. The fellows seem to be able to obtain linen, or cotton blend business suits for all sizes including Big and Tall, but plus size business women who want to be modest and comfortable, as well as business like, have a tough time of it.
Since I enjoy wearing more "artsy" garments, I don't worry about it much, but it gets tiring not to be able to have at least 2 comfortable, natural fiber suits per season (don't suggest wool - companies now crank up the heat so much that it is impossible to wear wool - even tropical weight.
I don't wear any makeup, just sunscreen and a few clinique basics (lip stain and maybe eyeliner if it isn't hot) Otherwise the makeup melts off. I'd rather a clean natural look, than have makeup melting off my face.
In my company, some women have suggested I should wear more makeup to appear more businesslike. My secretaries have worn more than I do, but I think since I have good skin and hair, esp good skin on my face with natural color, it is better to be less made up. Outside of my organization, clients say I appear very approachable. We don't expect men to wear make up!
We also don't expect men to wear stiletto heeled shoes. Since I'm very tall, interesting and stylish flats are better. I find wonderful shoes with great style, many of them are made by "walking shoe" companies and are quite comfortable.
If someone can come up with beautiful suits for women in natural, breathable fibers, that can be worn in hot and cold weather, I'd be first in line.
Plus Size is nice, but some of us want to be thinner!
I am currently a size 16, but I am struggling to lose weight. While I am grateful that there are stylish clothes to wear until I lose my weight, the idea of continuing to build businesses that cater to plus sizes, may only encourage us not to lose weight. I don't want to lose weight to look good, I need to lose weight to keep healthy - I have high blood pressure and fatty liver, all curable at this point with weight loss. I totally look better when I am a healthier weight, so I guess I am not sure how I feel about plus size companies wanting to continue to "grow" their business, pun intended, while American women continue to be overweight.
Plus-Size Fashion
You should also look at Doncaster clothing. We have beautiful fashions for plus-size women, in missy sizes up to 18, and women's sizes from 14W to 22W. Catalogs are available online: www.doncaster.com/msearcy
Plus size shopping
It's very frustrating that various designers refuse to embrace the diversity of women's bodies! That's why I support the ones who do make cute quality clothes and the stores that sell them. Michael Kors, LaFayette, Nordstrom and Macy Brands, Inc
If they can do it so can the other designers!
So true!!
Every time I walk into the dual clothing stores that claim to cater to both styles of women, Plus size and "normal" size, I gravitate toward the "normal" side with all the cute, fasionable clothing only to be disappointed that they don't offer it in my larger size. I meandor over to my size side only to find gaudy, oversized, flowery, big-printed garments that remind me of my grandmother. It's honestly ridiculous. Just because we're larger doesn't mean we can't or don't want to wear the cute clothes. It really ticks me off to the point where when this happens in one of these stores, I express my feelings and turnaround and walk right out.
Plus Size Professional Clothes
It certainly is a struggle to find flattering professional clothes in sizes 14 and up. However, so many companies claiming to cater to plus sized women carry clothes I would never ever wear to work. The materials look cheap and the clothes themselves don't work for conservative offices. My recommendations for a plus sized woman would be to check out Talbots, Ann Taylor (assuming you're 18 or smaller), Boden (again 18 or smaller), J.Crew (14s and 16s) and Shabby Apple. They all carry clothing that are suitable for at least a business casual office. I also noticed that J.Crew now sells cocktail/bridesmaids dresses in 18 and 20, perhaps the other clothes will follow.
Plus-size fashion
I am an employed, professional, young-at-heart (59 years old) plus-size (size 22-24) Grandmother of 5. I find that a big gap occurs with plus-size fashions between the newer, hipper lines for teens/younger women and then for career women my age. Either the clothes are too young or look like something my Grandmother would buy! I just can't seem to find affordable, fashionable plus-size outfits to suit my body type and look good for the office. I absolutely hate shopping for clothes. I don't want to feel uncomfortable in clothes that don't fit because they are too big or too tight or too short. I would love to be a size 10 but I am not and, let's face it, probably won't be that size ever. It was nice to read the story about Monif C. Plus Sizes. I am going to check it out. Thanks for covering this story - which I think is important to bring to light.
Just plain quality clothing
I am not a plus size, but I struggle with the same issues. Retailers seem to think that just because you are small that you want to dress like the reality tv folks. I work in a corporate enviroment and I struggle with finding dresses that are not to short, or showing to much of my cleavage. There is no middle either the clothes are poorly constructed, to fashion foward for work, or just not available.