The Top SEO Trends Around the World: Learn What Others Are Doing
When it comes to SEO best practices, tips, and tricks, it can be easy to get stuck in a rut and just go with what you know. While there may not be anything wrong with that approach, there is the possibility that you could be missing out on other trends that could essentially help your business be more successful. This is exactly why it can be useful to look outside what you know and your box of tricks, and even outside your local industry, and approach SEO in a more global way.
With that in mind, we’re going to take a look at SEO trends around the world. While many of the practices may be the same or similar to what you are using right now, there is also the possibility that you can learn from what others are doing.
One of the hottest trends in SEO for 2017 is a trend that has continued right into the current year. Mobile optimization is not only important—it has actually overtaken desktops in terms of importance. This is a trend that is happening in all kinds of markets globally, with the U.S. being one of the front-runners for this trend.
What this means is that if you are still putting the emphasis on how your website looks and operates on desktops, you are missing out on a major opportunity. This doesn’t mean ignore the desktop; it just means that everything must be optimised for mobile users now. This means your site should load quickly and smoothly on mobile devices, not lag, be free of bugs and other issues, and look just like it does on a computer screen.
Bringing in an SEO Expert
Another trend is to bring in native professionals, to help for local markets. You’ll find SEO experts and services popping up in all the major industries around the world, ready to consult with companies and help improve their local SEO efforts.
Take, for example, French SEO consultant Elodie Gythiel. Based in Paris, Elodie Gythiel has put her time in as an SEO consultant. What helps make her even more effective is the fact she has a marketing background, something that can really make local SEO work: she can help in PR, social media, content writing, all the things you need to have an efficient local SEO strategy.
Ensure SEO Techniques Work with Voice Search
One of the biggest gifts of the holiday season were the various smart speakers in big markets such as Canada and the US. What this means is that SEO practices and techniques now have to consider how they work with voice searches. One way that SEO experts are looking to cater to these voice and digital assistants is using long tail search keywords to better match with natural language.
Statistics actually show that 20 percent of all the web searches happening today are conducted through a voice search. Assistants such as Alexa, Google Now, Cortana, Google Assistant, and Siri are becoming the norm. Since the year 2008, the amount of voice searches has increased by 35 times.
Voice searches have really opened all new doors, and considering these voice search assistants are still evolving and changing, it’s likely there will be many more doors and opportunities opened.
People Don’t Want to Waste Time
Because people always seem to be in a rush and have very little available time, SEO experts need to be aware of website speed. Visitors just aren’t willing to stick around and wait for a site to load anymore, they will move on to the next site before they sit and wait. User experience has become a huge factor and is something that various global markets are now putting a lot of time and energy into studying deeper.
Link Building Is Big No Matter Where You Look
For any company looking to be a real force to reckon with, they are understanding their site needs to work on link building. Many experts will tell you that link building is one of the least talked about tips, yet is one of the most effective SEO practices ever used.
Link building can help you move up in the Google rankings and even get you on that all-important first page of search results. It can be done in various ways such as guest posting, blog commenting, submitting articles to sites that are related, image submission, and site submission to the search engines. It’s a technique that companies don’t want to discount or push to the side, as it can really help to propel a website forward.
Trends Happening All Over the World
No matter what market you look at it seems as though there are SEO trends popping up everywhere. While they may differ from country to country, one thing they all have in common is the acknowledgement that SEO practices and tools are imperative to the success of websites.
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