Ways to Make Your Fashion Marketing Business More Eco-Friendly
It seems that green is the new black. Fashion, just like everything else, is becoming more environmentally conscious. We’re seeing more designers choosing sustainable materials and business practices, as well as finding new and inventive ways to recycle materials in their designs. Fashion marketing needs to be as environmentally conscious if it wants to keep up with the industry and with the times.
Once you’ve gotten your fashion marketing or fashion merchandising degree at LIM college or another reputable institution, you should start thinking about implementing some green practices to set your business apart and to be a responsible environmental citizen. Here are a few ways you can make your fashion marketing business more eco-friendly:
Reduce Your Paper Usage. A lot of fashion marketing will take place online, but you can still reach many customers in person. You might launch a massive mail campaign, or you might create brochures or other materials to distribute at trade shows. You can create a lot of paper waste in your fashion marketing business.
Look for ways to reduce your paper usage, such as by better targeting your mailings. If you can’t reduce the amount of paper you create, you can at least reduce your environmental impact by using recycled paper.
Select Your Web Host Carefully. You must have a good website to be a successful fashion marketer, and that means that you must have a dependable web host. The right web host will allow you to create the type of site you want, to manage as much traffic as you can attract, and to deliver a superior experience to your visitors.
You should take the responsibility of choosing a web host carefully. Look beyond the cost and the bandwidth offered, and research the host’s environmental practices. Find a host that takes its responsibility seriously. If the information is not readily available on the host’s site, talk to someone in customer service about your questions.
Buy Energy Credits. You may have instituted practices around the office that cut down on your energy consumption and make you feel pretty good about your environmental impact. But that doesn’t mean that your customers are doing the same. And just by hosting a website and having visitors look at it, you are contributing to the consumption of more energy.
You can offset the energy usage of your company and its web visitors by buying energy credits. These credits, known formally as Renewable Energy Certificates, are issued for energy created through environmental and sustainable measures, such as wind or solar energy. Even if you are not producing solar energy, for example, by purchasing a credit created through solar energy, you are contributing to that demand and reducing the demand for energy created through coal or other less environmentally friendly measures.
Recycle Responsibly. As a marketing professional, you will use a lot of electronic devices, including desktop and laptop computers, tablets, and smartphones. When you think about recycling, you might think about paper or soda cans from the vending machine. But you need to think about recycling these electronic devices, as well.
Electronic waste is contributing to environmental problems. When you’re done with a computer or a phone, you shouldn’t just drop it in the trash. You should send it away to an organization that refurbishes it and provides it to a needy group, such as domestic abuse survivors who are starting over, or you should recycle it at your city’s appropriate facility. Many municipalities host recycling days in which they set up temporary stations at easily accessible public places to take in old electronics.
As a business owner, the choices you make have a big impact on your community. The choices that influence the environment have an impact on the global community, and we are all a part of that. It’s important that you analyze your operations to find ways to reduce your impact. These tips offer a great starting point, but you can also consult with an expert to review your operations more closely and give you tailored suggestions. In some cases, you can even get tax credits for making your operations more environmentally friendly. But even if you don’t, you can take satisfaction in knowing that you’re doing the right thing.
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